RECORD REP PROFILE: WILT WALLACE

Get to know more about Wilt, how long he's been in the game, his thoughts on the industry, and much more...

Wilt Wallace

Q: Who do u work for?
A: Warner Bros. Records

Q: What do u do?
A: Sr. Director, National Urban & Rhythmic Promotion

Q: How long have you been there?
A: First started in Feb 2006, resigned in Dec 2007, came back in Dec 2008 and been there ever since.

Q: How long have u been in the industry?
A: Warner was my first major label full time position, but I interned for an indie label and worked street team accounts before that. I’ve been hustlin’ in the game since I was in college, about 2002 or 2003.

Q: How did u get in?
A: My homie Orlando McGhee ran marketing and promo for Lil’ Jon’s indie label BME Recordings. While I was in college, I used to go to Orlando’s office when I got out of class to hangout and soak up knowledge. Eventually they asked me to pass out CDs, then they started asking me to go to clubs and work then DJs, next thing I knew I was calling radio DJs and building a reputation.

Q: Where did you first work?
A: First full time position was Warner in 2006.

Q: What was your first job?
A: I was Brannon Scales’s assistant, he was National Director of Mixshow Promotion and Lifestyle Marketing at the time.

Q: What is your most memorable moment in your career?
A: Mixshow Power Summit 2006 in Dominican Republic

Q: What are some of the artists you have worked with over the years?
A: E-40, Lil Jon, Mike Jones, Wale, Meek Mill, Lil Boosie, Lyfe Jennings, Waka Flocka, Gucci Mane, Kirko Bangz, Macklemore, Jason Derulo, Nico & Vinz, Hopsin, Dizzy Wright, I Love Makonnen, Partynextdoor and Talib Kweli to name a few.

Q: How has the industry changed from when you first started until now?
A: We used to control what music got out there because DJs would wait to get vinyl and CDs from us, now they get the mp3s before we do.

Q: What would you like your future to look like?
A: Good music being supported and embraced by consumers, Hip-Hop growing and standing strong.

Q: What advice can you give to people that want to get into the music biz?
A: Stay humble, stay patient, work hard, be flexible and give the rest to God.

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